No marketing campaign is complete or effective without a powerful public relations strategy as part of the plan. Adding this one component to the mix can improve brand awareness exponentially, far exceeding the exposure that advertising dollars alone could achieve. We can maximize coverage via news releases, special events, news conferences, videos, newsletters and websites. Utilizing primary and secondary research, we can get to the root of a problem or opportunity. We can also create a contingency plan to address unexpected publicity from a crisis.
Scott-McRae Advertising
701 Riverside Park Place
Jacksonville, Fl 32204
(904) 354-4900
Fax (904) 354-4600
info@scottmcraeadvertising.com