Marla Lucas
Vice President/Media Services Director
If you want someone who knows how to negotiate the best possible media buys on your behalf, then you want Marla Lucas calling the shots. What Lucas brings to the table is the ability to understand complex data and research, which she then translates into meaningful information that can be used to make strategic buys for clients. Lucas also has media planning down to a science and often shows clients ways they can easily maximize their media dollars without spending more.
A true media maven, her resume reads like a Who’s Who In Advertising with names like Campbell-Ewald Advertising, Ogilvy & Mather and Blair Television. During her 13 year career, she planned and negotiated placement for broadcast; network and spot, print, outdoor and interactive media for General Motors Acceptance Corporation, Whirlpool, Delta Faucets, Office Max, Mobil Gasoline, ACDelco, Bombardier and Ford. Needless to say, with such impressive credentials, Marla Lucas could get a position just about anywhere she wants. To Scott-McRae Advertising’s credit, Lucas has been with the agency since 1997, where she runs the media department like a finely tuned engine.
Scott-McRae Advertising
701 Riverside Park Place
Jacksonville, Fl 32204
(904) 354-4900
Fax (904) 354-4600
info@scottmcraeadvertising.com