Tampa Honda Land
Prior to working with us, Tampa Honda Land had 90% of their advertising dollars in newspaper and 10% in direct mail. Our research showed that pricing was not really a factor in their market. Instead, the dealer needed to get their name out a lot more to increase awareness and traffic. Newspaper just wasn’t cutting it. We suggested they continue with direct mail, but combine it with radio to increase weekly traffic.
100% of their newspaper budget was redirected into radio advertising, including remotes and promotional giveaways.
The result? Business almost doubled. Now, after 18-24 months of radio advertising, we’re ready to take the dealer to the next level. How do we know our plan will work? That’s where experience comes into play. After nearly 50 years of automotive advertising, no one knows how to drive customers to dealerships better than Scott-McRae Advertising.
Scott-McRae Advertising
701 Riverside Park Place
Jacksonville, Fl 32204
(904) 354-4900
Fax (904) 354-4600
info@scottmcraeadvertising.com