OUR SERVICES

Scott-McRae Advertising brings more to the table. It’s our mission to do whatever it takes to boost our clients’ brand awareness and increase their bottom line.

Our expertise covers a wide variety of marketing and public relations functions. Scott-McRae Advertising likes to provide work that is rooted in market research. You should know the facts about the audiences you want to influence. From there we provide strategic and organized accounting planning, media planning and buying that will get you the most bang for your buck, creative development that breaks through the clutter, public relations to increase and protect your brand, and social media including website development to communicate across all platforms. Why would you want to go anywhere else?

Read about our capabilities and services by clicking on the links above.

DESIGN

At Scott-McRae Advertising we're passionate about design. We draw on influences such as nature, architecture, fine art, world trends and pop culture to develop the best solution for the client's creative needs. Our philosophy is pretty straightforward: simplify, then amplify. Varying with each challenge is our approach, sometimes linear and other times more organic.

A good idea can spring from anywhere, that's why our creative team works in concert to come up with new and dynamic solutions for our client's needs. Like a tightrope artist, we walk the fine line between giving the client what they want and what they need. At the end of the day, we aim for our clients to achieve their communication goals. Our objective is to be both interesting AND effective.

PUBLIC RELATIONS

At Scott-McRae Advertising, public relations is far more than just a news release or a phone call. It’s more than a mere reaction to a situation. It’s a robust strategic tool in your overall marketing communications plan.

So yes, we have good, ongoing relationships with many members of the media and we can train you and your staff how to interact with them effectively. And yes, we can help you be ready to manage a crisis in the life of your business. But for our clients, public relations also includes strategic message planning, market research, special event management, sponsorship opportunity development and management, social media management and more. It’s about integrating your advertising strategy with your public relations plan for overall marketing success.

MEDIA

Scott-McRae Advertising is a media powerhouse. With over four decades of experience we’ve been able to strategize efficient and on-target media plans and develop positive media relationships which in turn have enabled us to plan, negotiate and buy media locally, regionally and nationally.

But for all that history, we also know the digital landscape is developing and progressing faster than you can say DVR. We work to stay ahead of both the dramatic and subtle shifts in the media landscape. And we strive to achieve engagement, not just eyeballs. No matter the scenario, no matter the budget, we look for more opportunities in order to maximize effectiveness and save clients money.

EVENT PLANNING

From brand awareness campaigns to media events, fundraisers to tent events, conferences to grand openings, events can be a great tool for influencing public opinion. In the for-profit world it’s connecting with your customers in a meaningful way, and if you’re a nonprofit, raising funds. At Scott-McRae Advertising, we approach our event planning services with that in mind.

We can handle every aspect of your special event from inception to implementation. The theme, the organization, the details, the décor; we’ll offer up creative approaches to help maximize the effect while minimizing the cost. And if you’re a nonprofit, we can seek out and secure donations to make the event happen.

SOCIAL MEDIA/INTERACTIVE

Managing and exploiting social media opportunities is no longer optional for organizations that want to succeed. You have to be prepared to engage with customers who love your brand and want to interact. Or worse, you have to know how to respond to the angry consumer who might be trashing your brand on social media sites and message boards.

Scott-McRae Advertising has been on the leading edge of this emerging shift in the way people discover and relate to the brands they use. We start with your online brand by developing websites that convey your story. Integrated with the website development is your social media sites such as Facebook, Twitter, YouTube and blogs. It’s all about telling a tale that resonates with your customer and we can handle it all.

Target
Like all projects, money was a factor. But so was reaching the target of this program – young women, predominately single mom’s, with household income under $40,000 a year. This was especially the case since the agency knew from previous projects in the affordable housing real estate sector that it takes many leads to generate a couple of qualified buyers.

Tactics
The solution was to drive traffic so broadcast with a smattering of other types of media to support the broadcast efforts was the primarily focus of the effort. The campaign began with both television and radio talking about the plan and using actors that represented the market we targeted – single moms with children. It was supported with a website that lists homes available for purchase, outdoor in the targeted zip codes, media relations, and limited print advertising in one of the urban core weekly newspapers.

Results
As the campaign broke, the agency’s analysis of the numbers showed television and radio bringing in the lion’s share of leads. Over a period of six months, the campaign generated over 3,000 phone calls. The client was extremely happy with the response and the positive reaction to the creative.